Technological advancements play a crucial role in propelling the online gambling industry forward. Innovations such as virtual reality (VR) create immersive and realistic gaming environments, enhancing user experience. For example, VR enables users to interact with simulated surroundings using specific hardware, making online casinos more engaging. Additionally, the Indonesian government’s introduction of artificial intelligence (AI) in December 2024 to promote legal gambling exemplifies how technology is opening new market opportunities.